Puma x Evisu "True Love Never Dies" Tattoo Denim.

Puma and Evisu team up to bring you a new range of denim.
Images from 'PumaTalk'


The "True Love Never Dies" collection is given an update with these fantastic looking denims for him and for her. The range is given a particularly interesting story with the inclusion of a tattooed heart on the upside of the left pocket on the womens line. This heart represents womens attitude toward their feelings. Having the heart showing reflects womans openness to their feelings and how they don't usually hide how they feel. The mens range is contrasted with the use of a concealed dagger on the inside of the right pocket. The dagger is covered with a buttons flap witch means it can be shown or hidden, reflecting a mans nature so show or hide his feelings as he wishes. It's worth noting that I have tried the mens range on and they are fantastic. They retail in the U.K for around £80 and can be found in most Puma stores.